• Working Days

    9AM - 9PM

  • Saturday

    10AM - 8PM

  • Sunday


•Colors• Express yourself san diego, ca • since 2005 i •Style• Be different san diego, ca • since 2005 i •Hairdo• Iconic look san diego, ca • since 2005



    Top Quality • New trends


    Experts • Innovations


    san diego • since 2005
    Artistic Makeover
    san diego • since 2005

    Love is in the hair

    You dream about sleek, healthy looking hair that looks picture perfect, ready to rock on any occasion? We will make your dreams come true.
    san diego • since 2005

    Hairstyling is an Art

    Alfredo Moreno is a passionate hairstylist that views his work as art. He takes the time to perfect every clients hair to ensure their happiness. With over 25 years experience working in the fashion industry and with hair, you can trust Alfredo to make you feel beautiful. He treats every client like family and will make your feel comfortable while you enjoy getting pampered by this hair expert.

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    Love your Hair


    • Hair cut with Blow dry

      Enjoy a fresh salon cut and blow dry with Alfredo's artist touch and attention to detail
    • Blow Dry & Curl

      Enjoy a blow dry and style for a night out on the town. Contact for pricing.
    • Brazilian Blowout

      Treat your frizzy hair to this amazing smoothing and silkening treatment for easy manageable and healthy hair
    • Color & highlights

      Take your hair color to the next level with professional high quality treatment with Alfredo's artist touch
    • Ombré Color

      Feel amazing with beautiful ombré color that will make heads turn
    They said


    Alfredo is a hair genius. I saw him for the fist time 10 years ago when he did a major color correction and i have been seeing him ever since. He blends lighter and darker colors that look they have been mine always. Attached are lighter and darker colors, my natural color is a lot of gray and dark brown/black.
    Blanca C. ● Happy Customer


    Alfredo has been doing my hair for many, many years simply because he is is the BEST!! His attention to detail is amazing, he gets exactly the look I'm going for every time! He's truly an artist with color and cut, I would highly recommend him to anyone who wants to look their absolute best!
    Lavander G. ● Happy Customer


    You know it's not just women who are allowed to be particular about and loyal to their hair stylist, men can too. I have been going to Alfredo for many years now and just would not use anyone else. He is always responsive to my hair needs, will reschedule and bend over backwards to fit me in in a pinch. He is very skilled in cutting, coloring, and color camo for gray (in my instance), and is always continuing his education and taking specific styling courses to learn new techniques. What more can one want! Try him you will not be disappointed.
    Steven S. ● Happy Customer

    Contact info

    Alfredo has mastered the Vidal Sassoon color + cut technique. His Passion, Dedication and Commitment in the hairstyling industry has made him one of the most avant-garde hairdressers in San Diego CA. Book an appointment today and let Alfredo take care of all your hair needs with extreme care and passion.

    1450 Frazee Rd, San Diego, CA 92108, USA